CW Network on Life Support?
This season, we’ve heard growing concerns over The CW’s viability. This week, after the networks official presentation on its third season offerings, The Wall Street Journal published a story about the network’s ability to stay afloat.
Ratings have been in the tank for the network, and they are scrambling, not only to fix it, but to highlight what is working on the fledgling network. The almost two-year-old network has made the 18-to-34 year old its bread and butter. This is its strength and its weakness. While women in this age group are believed to respond to advertisements, their male counterparts don’t …read more
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